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What brings customers to your lot?
The following results are from a recent survey conducted by National Car Sales.
24% drove by and noticed the store or vehicle
22% as a result of referral
27% past customers
6% website
7% newspaper ads
2% radio ads
2% TV ads
ONLY 17% FROM ADVERTISING!!!*
* Most dealers are wasting the majority of their advertising dollars chasing new customers
while neglecting their past customers
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